Local News

Tyler mall packed for Build-A-Bear promotion

TYLER, Texas (KETK) - Build-A-Bear stores across the world are jam packed Thursday for their "Pay Your Age Day Event," including the location at the Broadway Square Mall in Tyler.

Lines stretch from one end of the mall to the other. It is estimated more than 1,000 people showed up for the promotion.

At the Tyler location, customers began lining up as early as 5 a.m. The mall opens at 9 a.m.

According to a mall spokesperson, the Tyler store will be selling 700 bears today and giving $15 vouchers to anyone else who did not get a bear.

Lines have been cut off for the day.

Build-A-Bear issued an alert on their website.

Please be aware: Based on the unprecedented response to our Pay Your Age Day event in our early opening stores, we are experiencing significantly longer than expected lines and large crowds. Local authorities are requiring us to limit the lines and crowds due to safety concerns. We understand this is disappointing, we are working to address the situation, and we will be reaching out to our valued Guests soon.

Ten families are being allowed inside the Tyler store at a time.

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