According to Bloomberg News, small businesses are experiencing a boost in sales after the presidential election. In December, the National Federation of Independent Business’s index jumped to the highest mark since 2004.
“We were all pleasantly surprised at the sales and just how many people were out shopping!” Sweet Gourmet owner Pam Gabriel said.
Gabriel said the 2016 holiday season was busier in her store than ever.
“There was never a day that we didn’t have that rush frenzy,” she said.
That rush is reflecting numbers reported nation-wide.
Bloomberg reports that optimism among small businesses in America soared in December by the most since 1980.
“Since the day after the election we noticed a significant mood rise in everyone,” Gabriel said. “Whether you’re for Trump, you’re not for Trump.
It is something noticed by many small business owners in Tyler.
“One way or another when the election is final it gives people a sense of relief, like okay I know what’s to come and I know what’s coming up in our future,” Haute Totz owner Jemilynn McKee said. “I feel like people spend a little more generously.”
This success is causing stores like Haute Tottz to expand its’ size and offerings.
“We’re in the same center we’ve just added toys and a candy store,” McKee said.
They say local stores also provide one-on-one customer service that makes people want to come back.
“Our business is expanding,” Alex & Afton Vintedge owner Caitlin Brackeen said. “We’ve seen an influx of people coming for that personal experience that they don’t get online shopping or shopping from a big box store.”
They all say they’re predicting success through 2017 if the economy continues to improve.
“We’re going to have to see oil to come back, things like that, for some of these oil-driven families to get back out and shop like they did before,” Gabriel said.