(NBC NEWS) Apple has officially gone Hollywood.
The tech giant unveiled a new streaming video offering on Monday as part of a wider push into original content and digital services, signaling a new chapter for a company that has long focused on hardware and devices.
At a star-studded event Monday at its headquarters in Cupertino, California, the stage of the Steve Jobs Theater at times looked more like the Emmy Awards than a Silicon Valley product launch.
The new Apple Arcade is a video game subscription service that will feature more than 100 new and exclusive titles, including releases from acclaimed creators Hironobu Sakaguchi and Ken Wong. Subscribers will pay a monthly fee for the service.
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