PORTLAND, Ore. (KOIN) --- Beaverton, Oregon, company Dialsmith is gauging audience reaction to Super Bowl ads, even days before the Big Game.
Dialsmith's technology allows companies to pinpoint what people are and aren't responding to when they're watching. As a viewer watches an ad, they can move a slider that rates the ad in real time.
Viewers can do it on a computer, phone or tablet.
Check out the video above to learn more.